Headquarters
Prague, Czech Republic
Dělnická 1628/9, 170 00 Prague 7. The source places product, engineering and Astrid teams here.
Company
We have been writing dealer software since before the internet reached the showroom.
Omnetic began in 1991 as AutoSoft, the first dealership management software in the Czech Republic. Thirty-five years later the job has not changed: a dealer still needs to know what a car cost, what it is worth and who is waiting for it. What changed is that the answer now has to arrive in seconds, in nine countries, on a phone.
- 1991
- founded
- 9
- countries
- 700+
- employees
- 12k+
- daily users
- 70+
- vehicle brands
- What we actually build
- One operating system for the vehicle: buying, pricing, preparing, servicing, financing, insuring, selling and accounting for it, in one ledger instead of nine spreadsheets.
- The principle
- Not a CRM with modules bolted on.
- What you get
- A view of the platform, its people and the operating model behind it.
Product history
Four products, one after another, each because the last one was not enough
This timeline is a product history. Funding rounds and company renamings belong in corporate news.
1991–2009
AutoSoft: the paperwork
A DMS for franchised dealers in one market: invoices, stock cards and service orders without repeated retyping.
2010–2018
Used cars become the margin
As new-car margin thinned, pricing, sourcing and stock ageing became products, including Price Report and Sourcing.
2019–2023
Cross-border, then Omnetic
Buying in one country to sell in another turned transport, VAT and homologation into software and local legal problems.
2024, now
BRAIN™ and the open platform
Modules share one data model; APIs and integrations keep working accounting or classified systems in place.
Nine offices, because a market is a legal system before it is a language
VAT treatment, registration, signature validity and consumer law differ in every one of them. Each office has a named local contact on the contact page.
Contact pageCentral Europe
Bratislava · Vienna · Warsaw
The source describes these as the longest-running markets outside the Czech Republic and a franchised-dealer base.
Western Europe
Neuss · Amsterdam · Milan · Barcelona
The source also identifies these as the principal sourcing markets for cross-border stock.
South-East Europe
Bucharest
The newest listed office; the source explicitly says module availability differs here.
How we operate
Four decisions a dealer would notice if we stopped honouring them
These are not culture adjectives. The source frames them as commitments that must remain traceable to the contract, methodology and implementation scope.
01
Your data leaves when you do
A full export in a documented format, with no exit fee or hostage window; the contract remains controlling.
02
No number without a method
A published result names its cohort, baseline and window. Without them, the claim is withdrawn.
03
Implementation is staff, not licence
Migration is delivered by people experienced in the market and ledger; its separate price must be stated up front.
04
Open at the seams
A documented API and integrations should not force a dealer to abandon a system that already works.
Leadership
Every company is about people. Meet our champions.
Five named officers carried over from the current site. Portraits and biographies use the public EAG group profiles.
CEO
Jakub Šulta
Jakub is co-founder and Chairman of the Board of EAG SE. At EAG he leads strategic management, portfolio development and the application of modern technology; previously he founded Košík.cz and helped build online ventures across CEE.
CIO
Petr Kratochvíl
Petr is Investment Director at EAG, with experience in M&A, finance and management consulting. After transaction and financial advisory at EY across CEE, he became responsible for acquisitions and financial management at EAG.
COO
Viktor Navrátil
Viktor spent 20 years with Škoda, Volkswagen, Volvo and Porsche AG. He brings large-scale IT delivery and global DMS and CRM rollout experience from 22 countries, and built the 100-plus specialist Omnetic DMS team at EAG.
CTO
Ondřej Kofroň
Ondřej leads development across EAG projects. His background spans mobile and web development, analysis and architecture, CTO work at U+, and founding Lonely Vertex; he brings experience from more than 70 projects.
CPO
Ondřej Gálik
Ondřej leads platform development and product strategy at EAG. Previously Product Director at Česká spořitelna and Austria's Erste, he brings a focus on big data, customer needs analysis and an innovation-led approach.
Next conversation
Careers, partnerships or an initial product conversation
The source does not include verified destinations or a live role feed for these paths. This route therefore preserves the content without pretending the links are operational.
Working on software people cannot avoid using
A DMS is open eight hours a day. Roles belong to a live ATS feed; no vacancy is invented here.
Integrators, OEMs and technology partners
For accounting, classifieds, financing and logistics, the source points to the API and partner programme.
A conversation using your own operating data
Bring a stock list and the decision you need to make. The request form and calendar still require separate operational wiring.
Start with one concrete operating decision
Bring the market, current systems and the decision you need to make. We do not pretend an unverified form or calendar is connected.
Review contact optionsThe market
Country, locations and brands.
The systems
DMS, accounting and key integrations.
The decision
The concrete change you need to evaluate.