Omnetic BRAIN™
AI that works inside your dealership, not next to it.
BRAIN™ is not a chat window bolted onto a DMS. It reads the same vehicle and customer record your team does, under the same permissions, and every action it proposes is approved by a person and written to the audit trail.
Omnetic BRAIN™
Customer
Petr Novák · returning
Octavia 2.0 TDI
Friday viewing · high
- Price
- CZK 589 000 · synced
- Purchase + preparation
- CZK 512 400
- Gross margin if signed
- CZK 76 600
- Market position today
- −1.2% · 34 days
Decide
Intent high, confidence 0.79, reasoning shown to the advisor; below 0.5 BRAIN™ asks rather than proposes
Czech, two viewing slots, trade-in question included, tone matched to the listing.
Review suggested reply- Recommended price
- CZK 589 000
Eva · reply due 09:24
The record · Vehicle · Customer · Work · Money · Illustrative loop
- Best fit
- Everyone who touches a record
- Operational job
- AI that drafts, scores and checks inside the workflow, with a person approving.
- What you get
- Drafts and recommendations tied to the record and ready for human review.
Lead to appointmentevery step shows who approved it
Inbound · mobile.de · 09:14
„Dobrý den, je Octavia ještě k dispozici? Mohl bych se přijet podívat v pátek? Mám na protiúčet Fabii 2019.“
Listing and price positionCustomer historyFriday showroom capacityTrade-in mentioned
ObserveEnquiry arrives · 09:14
DecideQualified and scored
ActReply drafted, human approves
ActCall answered and transcribed
LearnAppointment booked, outcome logged
Autonomy
Approve then send
Reads under the role
J. Dvořák · Sales
Written to
Vehicle audit trail
One enquiry, five stages
From a portal message to a booked appointment
Every inbound channel lands here. Select a stage to see what enters, what BRAIN does, and what the salesperson receives, including the stage where a person has to agree.
Every enquiry lands on the car it is about
Portal, form, chat, call and walk-in are deduplicated against the customer, given an owner and a due time. The advisor opens one thread rather than four inboxes.
CRMBRAIN™
- In
- A portal message about a specific car, including a proposed viewing day and a trade-in.
- BRAIN™
- Matches the returning customer, attaches the listing and opens one opportunity on the vehicle.
- Out
- One thread, one owner, full history and the cars this customer has already seen.
Capture is automatic. Nothing waits for someone to open a second inbox, and nothing is retyped from one.
Scored against what the record already knows
Listing and price position, showroom capacity and the customer history already on the record are evaluated together. None of it is typed in again.
BRAIN™Price ReportStock Report
- In
- The same enquiry plus the history and vehicle facts already on the record.
- BRAIN™
- Scores intent, listing quality and price position, and states the reasoning behind each.
- Out
- A ranked action with its argument attached, rather than a number without an explanation.
The score is not the final output. The reasoning is, because a salesperson has to be able to disagree with it.
A person decides, and the decision carries a name
Approve-then-send is configured per action and per site, and defaults to off. Nothing reaches a customer that a person has not agreed to.
BRAIN™Security & Trust
- In
- A drafted reply and a suggested viewing slot, held.
- Approval
- Held for the acting role and scoped to the correct rooftop. No other site can approve it.
- Out
- Sent by the salesperson, with the draft, edit and approval recorded.
This is the stage most AI diagrams leave out. It is numbered because it is the stage a compliance reviewer asks about first.
The action happens inside the workflow
The reply, appointment and follow-up are written to the record the salesperson already works in. There is no second inbox or export.
CRMBRAIN™Used Car Sales
- In
- The approved reply.
- BRAIN™
- Sends it, books the appointment, sets the follow-up and updates the forecast.
- Out
- A booked appointment with the mentioned trade-in already flagged for appraisal.
The trade-in mentioned in the first message is already on the appointment. Nobody has to notice it twice.
What was accepted, edited or rejected comes back
Every suggestion stores its inputs, confidence, approver and outcome. That is how the reasoning improves and how a later audit can explain a change.
BRAIN™ReportingSecurity & Trust
- In
- The outcome of the action the person took.
- Audit
- Records accepted, edited and rejected against the vehicle and reports it back to the team.
- Out
- A trail that answers why something changed from the record itself, not from memory.
Your data is used to serve you. Use for shared-model improvement is a contractual choice and defaults to no.
Where BRAIN™ works
Five places in the day where it earns its keep
Nothing here is a separate AI product. Each capability is the same engine reading the same record from a different seat in the dealership.
Leads & communication
- Instant capture across call, chat, email and portal
- Continuous qualification and scoring
- Cross-channel orchestration, escalates to a human
- Inbound and outbound voice agent
- Transcripts, summaries, sentiment
- Automatic follow-ups on stalled threads
Trade-in & valuation
- VIN decoding and equipment mapping
- Selling price and recommended buying price
- Acquisition costs included in the offer
- Desirability score before you buy
- Data-backed buying arguments for the negotiation
Presentation & listings
- One-click publishing to your standard
- Background and licence-plate replacement
- Photo quality checks — blur, dirt, missing shots
- Vehicle descriptions written per car and per language
Stock control
- Ranked alerts instead of a dashboard to interpret
- Continuous pricing checks and price-gap monitoring
- Quality audits of photos, text and equipment
- Recommendations with reasoning and supporting data
Sales mastery
- Personalised email, chat and messaging in your tone
- Sales arguments instead of discounts
- Case summary with questions, answers and sentiment
- Aftersales follow-up kept in the same thread
System relationship
A bounded assistance loop
Explanatory sequence based on the published BRAIN™ operating stages. It does not depict autonomous action.
Second scene · stock and pricing
A ranked to-do list, not another dashboard
BRAIN™ audits the whole stock overnight and surfaces the few units where money is actually moving away. Each line states what it found, what it suggests and what it expects to happen.
- Price gap against nearest comparable listings
- Listing quality: photos, description, advertised equipment
- Ageing pressure weighted by margin at risk
Stock actions · 1 248 vehicles audited 04:109 need attention
VW Passat B8 DSG · 96 days
+4.1% vs marketSuggest −18 000 CZK. Reasoning: three comparable cars listed lower this week, two sold at that level. Modelled effect: sells in 21 days instead of 47.
Approve re-priceSee comparables
Kia Ceed 1.5 T-GDI · listing quality
4 photos flaggedInterior shots blurred, rear three-quarter missing, advertised equipment does not match the VIN decode.
Octavia 2.0 TDI · desirability
score 82Specification sells quickly in this region — buy more of this profile at the next auction.
Responsible AI
Every question your IT and legal teams will ask
BRAIN™ inherits the platform's permissions, residency and audit trail. It is governed like a colleague with a job description, not like a feature that was switched on.
Human control
Autonomy is set per action and per role: propose, approve-then-send, or send within limits. Pricing, discounts and contracts cannot be fully automated. Any action can be reversed and the reversal is logged.
Data and GDPR
Personal data stays in the EU under the platform's residency rules. Lawful basis, retention and erasure follow the same policy as the DMS record. Customers are told when they are speaking to an assistant.
Models and training
Your data is used to serve you. Whether anything is used to improve shared models is a contractual choice, defaulting to no. Model providers, regions and sub-processor list pending publication.
Permissions
BRAIN™ reads exactly what the acting role may read. A site-scoped assistant cannot see another rooftop's margin, and no prompt can widen that scope.
Auditability
Every suggestion stores its inputs, confidence, the approver and the outcome. You can answer “why did this price change?” months later, from the record itself.
Security
Same infrastructure, encryption and access controls as the rest of the platform — AI is not a side channel around them. Certification list pending verification.
The products behind BRAIN™
Intelligence is only as good as the data under it
Every recommendation reads the operating record the modules write, pricing, stock, sourcing and planner context, not an ungoverned copy.
Price Report
Real selling prices, competitor listings and live market analysis.
Stock Report
Inventory health, pricing accuracy and market position in one view.
Sourcing
The right cars from multiple sources, with landed cost attached.
Planner
Calendar-based workflow that keeps every task visible and dated.
AI for your dealership, explained
Point it at one week of your own leads
We will show what BRAIN™ would have drafted, scored and flagged, and what it would have left alone.
Book a demoThe inputs
Messages, records and context available to the workflow.
The actions
What may be drafted, ranked, recommended or executed.
The approval
Who owns the final decision and its audit trail.