Czech EAG Conquers Western European Markets through Automotive Sales Digitalization. Two New Acquisitions Announced in Germany.

“In Central Europe, our Omnetic platform already covers the full lifecycle of a vehicle - from selection and purchase, through operation, to resale. With these new acquisitions, we are now fully entering the Western markets, which are essential to becoming the number one player in European automotive IT,” says Petr Kratochvíl, Investment Director and Board Member at EAG. The group also owns brands such as Cebia, Fastback, Carvago, Teas, JBR, and Softvig. Over the past nine months, the group has completed five acquisitions - four of them in Germany.

Dotzilla builds and develops a comprehensive ecosystem for vehicle management and sales. Its key innovation lies in the implementation of algorithms for automatic ad optimization. The system analyzes 32 parameters, including market prices, demand trends, and competitor offers. This results in up to a 30% increase in conversions compared to standard methods.

CarObserver provides car dealers with a top-tier solution for margin optimization. It evaluates competitor offers, demand trends, and local economic factors daily, enabling regular pricing adjustments with 2% accuracy. Compared to conventional methods, it generates on average €250 to €1000 more margin per vehicle for dealerships or used car lots.

The acquisitions were co-financed by the pan-European private equity fund Kartesia. “We are pleased to closely observe the continued growth of the group, which with these transactions confirms its ability to succeed in highly competitive Western European markets. The Omnetic group consistently demonstrates its capacity to meet the ambitious growth plans we decided to support,” says Jean Diercxsens, Partner & Head of Netherlands and Belgium at Kartesia.

For EAG—one of the few Czech investment groups investing in high-value tech companies in the West—these new acquisitions in Germany mark the beginning of a new growth phase. “The Omnetic platform already includes all the types of services we wanted to integrate. We now plan to expand it geographically to additional Western European markets, and in depth, by relying on an even larger volume of high-quality data,” says Pavel Svoreň, EAG Board Member responsible for financing.

EAG’s management aims to build an attractive pan-European technology company by 2028, more than double its key economic indicators, and prepare the group for a potential international stock exchange listing. “The fact that CarObserver and Dotzilla, as market leaders in Germany, chose to partner with us rather than accept offers from financial investors confirms the attractiveness of our business model for dynamic and innovative companies in the automotive IT sector,” says Jakub Šulta, Chairman of the Board at EAG.

Both transactions include agreements that the founders of CarObserver and Dotzilla will remain in their roles under the new ownership and contribute to integrating their technologies into the Omnetic platform. “Joining the EAG group will allow us to accelerate the development of our technologies and expand to additional European markets. This will enable us to offer our customers even more sophisticated solutions for margin optimization and pricing management. I believe that linking our analytical tools with the Omnetic platform will bring our clients a significant boost in efficiency and competitiveness, and I look forward to working with EAG,” says Thomas Stenzel, founder of CarObserver.

Michael Kessel, founder of Dotzilla, also sees the partnership with EAG as an opportunity for further expansion and technological development. “Our goal is to simplify the vehicle sales process. Thanks to integration with EAG’s ecosystem, we can offer our customers even more comprehensive digital solutions for more efficient sales processes. I’m excited about our joint development and bringing new innovations to more than a thousand of our business clients across Europe,” says Kessel.

In addition to integrating both newly acquired companies and driving organic growth across the group, EAG is already preparing another acquisition in Western Europe, expected to be completed by the end of this year.